ABC News Blog - $40 Mill Health Care Reform Campaign Launches

07/09/08

The $40 million campaign will spend $1.5 million on their first round of national TV, print and online advertising and an additional $25 million in paid media over the next five months.

"We are here today to announce the beginning of a new movement in the United States," Campaign Director Richard Kirsch said in an announcement made simultaneously in 52 U.S. cities.

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